EN | RU

Portfolio

Alina Shatrova

Digital Marketing Specialist

Meaningful projects with strong brand identity

Detail-oriented, aesthetic-driven and organized. I value meaningful projects with strong brand identity. Work & Travel alumni (USA): grew from server to restaurant manager in 3 months. Passionate about digital tools, storytelling, and building strong brand identity through content and communication.

Creative Vision
Professional Journey
Summary

Digital marketing specialist with 5+ years of experience in content-driven marketing, social media management, email campaigns, and brand communications.

Strong background in B2B marketing, international projects, and cross-functional coordination.

Experienced in building integrated marketing campaigns across social, email, web, and offline touchpoints with a focus on brand positioning, audience engagement, and growth.

Core Skills

Digital Marketing Strategy

Social Media Management

Content Strategy & Planning

Copywriting (RU / EN)

Email Marketing & Campaigns

B2B Marketing

Brand Positioning

Community Management

Marketing Analytics

SEO-driven Content

Languages

Russian – Native

English – C1 (Advanced)

German – A2 (Basic)

Career

Event Marketing Specialist

Maytoni LLC (International Lighting Brand)

June 2024 – current

  • Supported brand promotion through integrated online and offline marketing campaigns
  • Created and coordinated social media content around product launches, exhibitions, and brand activations
  • Managed promotional materials, branded merchandise, and POSM
  • Worked closely with SMM teams, designers, and agencies

Marketing Specialist

Kongresssoyuz LLC (B2B Exhibition Organizer)

June 2022 – February 2024

  • Promoted international B2B exhibitions via email marketing, social media, website content, and PR
  • Created marketing materials, managed suppliers and contractors
  • Supported lead generation and partner communications

SMM Manager / Executive Assistant to the Founder

Zdraste Cafe (Family Cafe)

January 2021 – April 2022

  • Managed Instagram & Telegram content and engagement, built brand tone of voice, supported collaborations and promotions
  • Assisted the Founder with operations, communications, and daily coordination

Selected Works

Social Media Management (Instagram)

Lighting Brand
@maytoni_russia
Maytoni
Event Agency
@tekoralab
TekoraLab
Family Cafe
@zdraste.cafe
Zdraste Cafe

Telegram Channels

Maytoni Community (Designers)
t.me/maytoni_russia
Maytoni Telegram

Goal: Forming a loyal expert community around the brand.

  • Highlighting new products and events
  • Increasing followers via community and collabs
  • Searching for collaboration partners
Zdraste Cafe Network
t.me/zdrastecafe
Zdraste Telegram

Goal: Strengthening connection with guests, increasing repeat visits.

  • Traffic from Instagram + contests
  • Highlighting new products, promos, discounts
  • Maintaining a lively tone of voice
Event Agency
t.me/tekoraCommunity
Tekora Telegram

Goal: Attracting event attendees and increasing brand awareness.

  • Announcing upcoming events and workshops
  • Telegram community packaging
  • Community engagement
Personal Blog
@allys.fm
Personal Blog
Personal Blog

Details

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